Coming up for air!

Wow! What a ride. Sarah and I have just been to the Sydney Gift Fair – well it was the end of February – but we have only just settled back into a routine. We had such an amazing time and learnt such a lot about “getting our product out there”.

Firstly there was the whole “whats your product again???” Yes, the obligitory blank looks and stares at our stand (and at us) as people grappled with the confusion of “whats a lanyard”, “it looks like a necklace but its got stuff hanging off it” OOOHHHHH – one of those things. And then the “WOW!! What a great idea!!” So over they would come …..

Sarah and I got very good at our “pitch”. Everyone was in a hurry, everyone was tired, everyone just wanted to know – “will it work in my store?” I even had one customer say to me “thats the best spiel I’ver heard in years – you’ve answered all my questions – I’ll  have a Stand Kit.” The whole transaction took less than 5 minutes.

Yes we had it down pat – and then with FREE freight, FREE Organza bags, FREE POS what more could they ask for. Of course we also told them all about beaded lanyards and our accessories, that they were great for teachers, nurses, working women and busy people who just want to be hands free. An then all about what you can hang from a beadID – your keys, ID, swipe cards, pens, whistles, purse, mobile etc etc. An lastly there was the very generous markup we offer wholesale customers and in these struggling times its very important.  Retailers loved our product and you can checkout our Stockists list on our website to see where in Australia you can buy beadIDs.

Then we had to come home (exhausted and with very sore feet) and pack all the orders. We were definitely on a high! This was our dream manifesting itself and here we were. I dont think either of us have worked so hard in our lives but the rewards and satisfaction of seeing your dreams coming true are worth it!

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